VOLKSWAGEN | ARNOLD WORLDWIDE
PRODUCER | WRITER 1999-01
I like to include a few things from the very first agency work of my career. I began as a producer at the agency’s very first interactive group, on VW and moved onto creative for the same group. This includes the internet’s first branded online radio station, and so ahead of its time, the very first online buying experience ever offered by an automaker. The concept was limited edition colors only available online. Here are spots for the colors that you could only procure via an online dashboard experience that took the buyer from start to finish all on the web.